Lifestyle Marketing – Selling music in the Digital Era
Today, social media has transformed the process of selling music. The things that you’re able to take advantage of now in this digital era, has changed the music industry forever. Social networking, gives you a chance to talk to your fans directly, every day there’s a new message or a new site or some sort of way to break out and speak to your fans and talk to them and be connected to them, one-on-one.
The new strategy for an artist album is centered mainly on the social media world and what we call, “lifestyle marketing.” That includes a viral video campaign that pushed the views of an artist music video on websites like Vemo and Youtube while working with nontraditional retail partners to sell your album in 24-hour pharmacies and department stores.
Now, a new generation of young performers such as Justin Bieber and Selena Gomez have come into the industry under the new model, under which record companies often take a percentage of the money artists get from endorsement deals, appearances and other ventures in exchange for aggressively marketing the artists and lining up new deals. Selling music in an industry where sales continue to dwindle is not the focus or the priority.
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